The reason is that streams from cities filled with premium subscribers get a higher payout from Spotify to artists compared to streams from cities populated by free users (Spotify users who use the ad-supported tier). The rule of thumb in music marketing used to be to target areas with the most premium subscribers. Traction from these regions can increase your Spotify Popularity Index and get you into playlists with millions of active followers. Spotify users are consciously and unconsciously creating algorithmic playlists and viral trends in regions where a good number of artists are not targeting. The Spotify streaming landscape is currently experiencing a demographic change as the Swedish platform bags more global music subscribers. We assume that is not an issue in your case. The only way to retain your listeners is to release a song with high replay value. Once reception and competition have been catered for, the remaining tion-factor required for an artist to go viral on Spotify is listener’s retention. The juicy part of the report is that these trigger cities are cheaper to target with ads compared to other hubs. The trigger cities are also very receptive to upcoming artists. In a recent report, Chartmetric published a list of cities with listeners who would jump on new sound regardless of genre. For the sake of this article, the uncharted waters are called triggered cities and the next ‘Lil Nas X’ is you! Now let’s go into some more details.
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